What we say appears important,
but how we say something seems more important.
Whatever you say and whatever you
show, this reflects you, yourself which will remain the focus of
the audience's attention. If you but strut and fret your hour upon
the stage and then leave, no one will remember what you said. The
presenter has the power both to kill the message and to enhance
it a hundred times beyond its worth. He must use the potential of
the presentation to ensure that his audience gets motivated and
inspired rather than disconcerted or distracted.