The effectiveness communication
whether written or spoken will dictate whether the outcome will
be positive or negative.
A perfectly orchestrated business
letter can move mountains while average, typical or poor letters
will produce the antithesis - no effect, or something worse.
The reader takes a written piece
very seriously, and ruthlessly holds the author responsible for
any imperfections of grammar and proper literary composition. These
mistakes greatly impinge on the overall perspective of the writer
and can damage one's reputation irreparably. Just the same, excellent
writing can impress others and when done precisely, can persuade
anyone to do almost anything.
Business letters, proposals, business
plans and other written business communication become a company's
most powerful tool to opening new doors and keeping old relationships
solidly bound in loyalty. But these written pieces act as a double
edge sword that can strike back with damaging results.
The smallest of errors can weaken
years of founded trust with a single poorly written composition.
On the other side, superbly written business communication can impress
and solidify relationships as this writing seems a rare commodity
that commands respect and admiration.
Just because an executive appears
very intelligent and knowledgeable does not mean they are, or can,
write like a professional writer. If this were true, then demand
for the services of professional writers would cease to exist. The
fact remains, great writers appear in great demand and set companies
and individuals apart from the pack on a daily basis through their
expertise.
These specific proficiencies make people, and life,
productive.
